LinkedIn provides the best option to create business or company pages to define and promote your business but is also useful for researching other businesses and people who have similar interests, strategies or profiles to yours. Most LinkedIn members are more executive and business-focused than members of any other social network of comparable size.
Reasons why you should use LinkedIn as a B2B marketer:
- Using LinkedIn to Facilitate Cross-border Business Relationships
- An overview of social networks and Web 2.0—what does the Web 2.0 ecosystem look like, and how you can use it to discover relevant people and develop trust
- What you present to the world—how to use the Profile to encourage the interest of cross-border players
- Building and nurturing a global Linkedin network to discover and manage transactions
- Using LinkedIn’s advanced tools to engage with people in your target area
- Being discovered by the right people
- Managing your time by being focused
- Using languages in LinkedIn
- Create awareness and improve reputation
- Selling and generating leads
- Traffic building
- LinkedIn is perfect to listen, ask questions and obtain insights
