Whether you are an E-commerce Startup, Retail Store Startup or an Apparel Manufacturing Startup first and foremost decide on the channel of sale. There are three main retail channels online, offline and Omni channel (a combination of both online and offline channel). 1 out of every 4 online shoppers shop every week and the percentage of digital buyers in the internet population stands at 47.3% now. Hence it is clear that the online buyer population is growing and they shop regularly.